I was recently a motivational speaker for a global meeting planners summit. I attended a sold out session that focused on boosting conference sponsorship.
Unanimously, delegates agreed that if sponsors don't feel recognized they won't sponsor events in the future.
During the working session we drafted the following "Sponsorship Thank You Letter" template:
Dear (XYZ company, or particular people involved in sponsoring)
The (Insert Conference Name) wishes to genuinely thank you for supporting our 26th annual conference.
Thanks to your sponsorship, support and participation, we put on an exceptional event with over 40 guest speakers, two funny female motivational speakers, four networking events and the closing banquet. Over 350 people ( be specific about who attended- medical technologists, probation officers, etc.) attended the event.
Hundreds of volunteer hours went into creating this event. As you know, the ( insert) industry has been through a lot of change, and it is critical for our delegates to have the opportunity to come together to appreciate these changes and prepare for the future.
Thank you for investing the time and resources to help recognize and appreciate our delegates and provide cutting edge education for the industry.
(Make the thank you as accurate as possible as far as those involved)
We’d like to take this opportunity to say a special thank you to Claudius Jones, and his dedicated team Jennifer Justice, Caeli Bronx, and Tim Smithers.
We sincerely appreciate their time and efforts during the event- setting up and taking down exhibits, introducing the funny motivational speakers and for attending the networking summit. We’d also like to thank XYZ Company for providing quality products and valuable support and education for our delegates at the vendor booths.
We visited the booth several times, and it was very popular. The ( XYZ Companies) new technology is a valuable piece to support the co-payments for insurers and delegates were keen to hear about it.
Your prizes and giveaways were a great hit!
We hope that we can count on your sponsorship in the future. If there is any way we can increase the value for you for your sponsorship dollar, please let us know.
Thank you again for all of your generous support, we could not have done it without you!
We look forward to your participation again next year; our conference date is ( insert date), and we will contact you ( insert date).
Your Conference Team ( insert specific names)