Ultimately a motivational speech will move an audience to change. It proposes an idea and asks the audience to adopt it. Most audiences are unaware they have a problem or an opportunity exists, so the motivational keynote speaker must present a unique idea and overcome any resistance towards it.
Compelling people to change is what makes the speech motivational.
To adopt your perspective, audiences must first overcome barriers or potential blocks to success. The audience resistance can include fear, laziness, embarrassment and more.
To help people overcome resistance it helps to recognize what these sources are. When writing a motivational speech, brainstorm all potential reservations to action. Next counter each reservation
1) put it on the table. Some reservations cannot be overcome in a short motivational speech. Simply mentioning the point will keep skeptics at bay and allow people to temporarily shelve their resistance.
2) acknowledge the journey. Verbally recognize the challenges people will go through to adapt your perspective.
3) provide tools. Use hands on examples, analogies and concrete examples to help people clearly adopt your ideas.
Throughout any change, commitment will be tested and people will need to renew their loyalty to the idea.
Despite chronic resistance from sources around them, excitement will build and the change will start to be adapted.
I was a motivational keynote speaker for finance professionals last month. The financial industry is going through lots of change, so they chose the motivational speech, This would be Funny if it Wasn't Happening to Me! The goal was to address any resistance to change with humor and change management tools.
I interviewed the audience to relate to their journey through change and breifly talked about the issues they faced, finally tying it to the overall objective.
The other motivational speaker for the financial professionals, Jenny Harkens, a former banking CEO; did a great job of tying her message to the audience struggles.