I was a motivational speaker for a financial services conference where I came early and was able to watch the opening keynote speaker. Ten minutes into his motivational speech, I could clearly see that he doesn't have a point and he is skirting the issue. I tuned out, and so did everyone else. This was an notable motivational (adventure, climbing) speaker and we were all prisoners, uncomfortably watching him bomb.
If a well known motivational speaker can get a lukewarm reception- how can a meeting planner ever hire the right motivational speaker?
One of the most important things to look for when hiring a motivational speaker is, do they have a clear main point to their speech?
If you have a clear arguement, you cannot write a bad speech.
The compelling point of a motivational speech should make a statement with which someone could disagree. (Ie- Levity is the most powerful stress management method around versus laughing is good). Once a point is clearly defined, the speakers job is easy- it is to go about proving this point.
In all Motivational Speaker Requests for Proposal clearly ask for the Point of the Speech.
The best motivational speakers pinpoint one broad point and argue it well. Really dry unfortunate speeches include many small unimportant facts, arguements and analogies that don't drive the point home. They waste your audiences time.
The motivational speaker for the financial services conference overall did a good job as his motivational speech was entertaining, and had some great PowerPoint photos. The overall impression though was, What is his point? And what is the lesson for me? Looking at the audience, aged 50 and up, most will never climb a mountain that steep so he need to tie his point ( if he had one) to the audience.