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6 Principles for Designing Conference Continuing Education

Posted by Jody Urquhart on Fri, Jan 28, 2011 @ 10:38 AM

conference speaker

One of my favorite event planning blogs is Ready 2 Spark. Lara McCulloch-Carter services the event industry through branding, marketing, and social media consulting (and is a fantastic blogger). Lara has created a free e-book called What's Next in Events for 2011.

Here are some of the highlights of just one of the experts:

Jeff Hurt, Director of Events at Velvet Chainsaw Consulting, talks about what sociologists call a Participatory Culture. At conferences, instead of delegates sitting around and watching a "talking head" at the front of the room, now meeting attendees are considered participants, co-creators, and advocates.

Jeff sites some compelling research that impacts the event industry from MIT, Duke University and the University of California.

Ultimately this learning transitions from one way passive learning to participatory interaction.

6 principles for designing continuing education sessions for today's conferences:

  • Conference speaker education should transition from passive listening to participatory listening
  • Conference speaker continuing education should transition from presumed authority to collective credibility
  • Conference education must transition from vertical authoritative to horizontal structures
  • Conference education should provide a variety of formal and informal learning opportunities
  • Conference speaker education should transition to networked learning
  • Conference speaker education should be interactive and without walls

We are moving away from passive education models toward participatory, interactive engagement. Inspiration for the event industry!

Motivational Keynote Speaker Jody Urquhart

Tags: meeting planner, conference speaker, conference, event, continuing education, meeting

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