It's tough planning the perfect event. Audiences today are very diverse, tech savvy and expectations are high. Many audiences grow tired of seeing the same type of speaker over and over again.
As a meeting planner, you want to offer them something that resonates with a diverse group, shakes up the status quo and creates a sense of urgency.
Demand for Motivational Women Speakers
Corporate and association audiences are diverse, and they demand keynote speakers who are both male and female. I'm not sure if there are more male or female keynote speakers out there, but I know the demand for women motivational speakers has climbed.
Meeting planners often suggest that delegates crave agendas that speak to their diversity in the industry. In over 20 years, I have seen audiences evolve, and now any more women occupy every industry space.
In the workplace, men and women have diverse needs and challenges. It is true; we are very different. Studies show that women are more relationship and team-oriented, we also speak 13,000 more words in one day than the average man! Women consistently are faced with balancing work and life priorities.
Motivational women speakers can relate to the unique challenges faced by women and men.
Female Keynote Speaker Jody Urquhart's Video:
Motivational Women Speakers in a Male-Dominated Industry
I often have the opportunity to speak in male-dominated industries; the demand comes because they need to bring a female perspective to their work. Even when the industry is mostly male, women are part of the mix in terms of suppliers, administrative support, finances and more.
Depending on the audience, I use humor to playfully break the ice and help the group to relate to each other. Through audience interaction and stand up comedy we play with the pressure and stresses of the group to bring the room together with shared purpose.
The dynamic in the room changes when an audience laughs together, they relax, and they learn more. Some male audiences need the levity.
Male Dominated, Blue Collar audiences are great groups. Their work is so hands-on, they appreciate interactive experiences and down to earth humor. It is a unique dynamic created with a female speaker and a male-dominated, industrial audience. Playing with this dynamic can bring the audience together.
Over the years I have seen this particular niche grow.
Women in Leadership Positions
Women play a unique role in any work environment. At one leadership conference, a guest speaker suggested that most leaders individually decide in advance if they will hire a male of a female candidate. The primary reason senior leaders hire or promote women to leadership positions is their communication and relationship building skills. Women tend to value fairness, corporate responsibility, and gender diversity.
Although we know this on paper, women make up less than 5 percent of CEO positions.
I am a motivational speaker at over 15 women's leadership conferences every year. The topics and themes they cover are finding a work-life balance, stress management, women in leadership roles and more.
In a male-dominated event, these same themes would only make up a small portion of the agenda.
Perhaps the biggest struggle I see with men and women is just relating to and understanding each other. There is a saying, opposites attract, which means in relationships, find someone who has opposite qualities than you to create balance. However, I think men and women are different enough!
Humor and the Opposite Sex
As a funny female motivational speaker, I use comedy to bring a group together, and I have learned the hard way how Men and Women laugh at different things. Just like we prefer different clothes and foods, men and women have a different sense of humor.
In the end, people make you laugh, not jokes. It's always the delivery, timing and audience interaction that elicits laughter. Studies on humor show that people are funny to us because we like them. When the audience likes the motivational speaker, they are much more likely to laugh with them, even if they don't find them funny.
How do you get an audience to like you?
The easiest way is to get in synch with their sense of humor. Laugh at the things they like to laugh at and actively engage the audience through humor. When the audience feels they are a part of the fun and they relate to the examples, they let down their guard.
Women are wired for relationships. Motivational women speakers will engage with humor that involves relationships and communication. These can easily transcend a leadership message and elevate an audience.
Types of Female Motivational Speakers:
Funny Female Motivational Speakers will use humor to engage an audience. Their craft is to combine relevant humor to get people to laugh, relax, create rapport, and learn. Studies show that when we laugh, we retain upwards of 40 percent more. We also recall humorous content more quickly and use it more readily.
Female Business Motivational Speakers help guide an audience to be more productive or useful. Often, Ex female ceos or entrepreneurs, their business background can provide valuable insight to leaders. A women's experience as a CEO is usually drastically different from a man. Thus, their perspective is unique.
Female Inspirational Speakers inspires audiences to find guidance and purpose in their lives. A lot of female motivational speakers fall into this category. Sharing their inspirational story of adversity and triumph helps build hope and direction for audiences. Hopefully, the lessons inherent in the talk help audiences apply it in their lives.
Female inspirational speakers are favorites at women's events.
Female Industry Speakers. A female keynote speaker may have the expertise or reputation in a field to share with others. This is natural draw for a meeting planner to boost attendance as many audiences will come just to hear the message or meet the speaker.
Female Leadership Motivational Speakers have a crafted leadership message. Naturally, because they are women, their message will resonate well with other women and help men understand women in a leadership role better.
Female Celebrity Motivational Speakers carry notoriety because of their reputation. A great draw to increase attendance, celebrity name recognition can enhance the credibility and popularity of an event.
People attend events for three reasons: the speakers, the networking, and the content. Choosing the right female motivational speaker can make or break your event. It helps to survey your audience to ask them what type of speaker they prefer at future events.
When you are hiring a motivational speaker, look for someone who has a unique message or delivery. Many motivational speakers share the same information in a very similar way. They end up being a commodity. The industry has changed a lot; we can all get information on the internet, recycled information is a thing of the past. A motivational speakers message has to be interesting, compelling, dynamic or funny.
Comb through motivational speaker demo videos and look for speakers with energy, passion, humor, unique delivery, interaction or an original message.