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The Motivational Speech & How to Persuade Others

Posted by Jody Urquhart on Mon, Aug 12, 2013 @ 12:41 PM

motivational keynote speakerAs a motivational keynote speaker, collecting and creating content is a regular  part of refining a motivational speech. I am always looking for useful, relevant information, stories and humor to engage people.

Yet the collection of facts and information is only one part of creating a compelling motivational speech. A successful motivational keynote speaker has to strike a balance between analytical and emotional content.

Aristotle argued that to persuade, we must employ three types of argument: ethical appeal( ethos), emotional appeal(pathos), and logos(logical appeal).

As a leader, colleague, friend or parent, or guest speaker consider each element below as you craft a motivational speech to persuade:

Ethical persuasion

Garner respect by building credibility and character. By sharing your values, experiences and goals you build credibility with an audience.
The audience will feel connected to you when they appreciate you share similar values.

Logical persuasion

Develop a compelling message supported by a structure that logically supports your premise. State a claim and provide evidence to support it.

Emotional appeal

Appeal to peoples feelings by weaving stories and experiences evoking pain or pleasure. Emotional connection with the audience is critical to persuade.

As a motivational keynote speaker I watch a lot of guest speakers; most focus almost entirely on facts at the expense of emotion and ethical persuasion.

Guest speakers spend most of their time on the analytical message yet the next big decision for any audience is most likely made by appealing to emotion.

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Tags: motivational speech, guest speakers, motivational keynote speaker

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