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The Motivational Speech and the Shift from Information to Attention

Posted by Jody Urquhart on Thu, Jan 24, 2013 @ 01:50 PM

motivational keynote speakerRecently I was a motivational keynote speaker for a franchise conference;  the other keynote speaker asked the audience, "How many people here don't have enough information available to them?" Not a single hand was raised.

Most people have far too much information to sift through. Logic suggests, and the law of supply and demand dictates, that an oversupply of information will bring about less demand for information.

So what's next? I think what people are struggling for today is to capture the attention of others. Some messages to some audiences stick, but most of them do not, lost in the sea of information.

Motivational keynote speaker Sally Hogshead suggests the average attention span of someone today is 9 seconds or less. This is in sharp contrast to 40 years ago when people listened for up to 25 minutes at a time.

Business leaders struggle daily to get people's attention.  Why? What is at risk? Workplace safety . . .  loss of revenue . . .  our health and wellness . . . relationships, both personal and professional . . . and more. Misinformation due to lack of attention can be the cause of workplace accidents, misunderstandings, lost productivity, and on and on.

The new goal of business leaders today should be how to engage and influence others. Why bother creating new agendas, goals and policies if nobody is paying attention? As a motivational keynote speaker, a common complaint I hear is that non-compliance with policies and procedures is on the rise and leaders have to backpeddle policies, reiterating and restating, to ensure people are listening.

Strong leaders of the future will need the ability to engage and influence others. I argue that the best way to do this is to be very good at delivering impromptu motivational speeches.

See our blog: Motivational keynote speaker resources for delivering the Five Minute Motivational Speech.




Tags: motivational keynote speaker, motivational speech, influence others, motivational keynote speaker for a franchise confe, sally hogshead

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