Two years ago I listened to a motivational business speaker talk about the virtues of social media and I thought, I don't want to get into that.
I realized by the end of his motivational talk that it didn't matter if I wanted to get into it or not. I had no choice. My competitors are using savy social media techniques to capture clients attention. If I don't do the same I will get trampled on. I will be extinct. At the bottom of the barrel, scraping up every last peice of work available ( to be dramatic).
Now, I blog about three of four times a week and I am active on twitter, facebook and LinkedIn. I may be addicted. I love knowing that a tweet and a blog here or there can get me results in the form of conversation, engagement and business.
I resisted listening to the motivational business speaker and now his motivational talk has inspired a completely different way of marketing. What you resist is usually where you need to go.
Learning to use social media tools and reinventing my website disrputed my workflow for months. I often questioned if this would ever pay off. It has.
What I love about blogging is I feel like I am at the center of ideas, innovation and creativity. Once creativity starts to flow it turns into concrete ideas. These ideas solidify the more I think (and blog) about them and they eventually may even find there way into a motivational talk. Building content and building clients all at the same time. It's brilliant.
I am thankful for the motivational business speaker and his inspiration. I just wish I could remember his name.