In our motivational speaker contract, we now include certain ( optional) elements that we find help engage audiences and extend the learning.
YouTube. A short YouTube video about the event is created to be posted on the association website and shared through Twitter, LinkedIn and Facebook.
Blog posts. Up to 3 blog posts are written ( and shared through social media). The posts talk about the event, the audience and the meeting theme.
Social Media Sharing. I love to interact with associations and audience members on Twitter, LinkedIn, Facebook and Instagram. Here, I share their posts and regularily comment on( or like) them. This helps build anticipation for the event. If I have been a motivational speaker for the event in the past, it can help me reconnect with audience members.
Articles. We write 3 blog posts per week and have a newsletter, Fed Up? Lighten Up! that goes out to over 12,000 members. This content is often borrowed or shared by clients that hire me as a motivational speaker.
For each client, it is up to them if they want to use these interaction channels. I find more and more associations are engaging with social media this way. Some still decline any blogs written or social media shares about them and they monitor this actively. It is understandable, as there can be legal implications to using Social Media.
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