Today, people are highly distracted and we don't have time to sort out what makes one person( or service) more unique than the next.
More than ever it's important to stand out, make an impact and position yourself as an expert. In the sea of sameness, where many people struggle to survive, how can you have an unfair advantage?
Unraveling your uniqueness starts by revealing what makes you distinct, so you can talk about yourself in a way that highlights this uniqueness. Stand out from a crowded market by understanding what problem you solve or what perspective you have that will serve others.
As a motivational speaker, one of the best ways I have found to unravel what makes me unique is to go by what other people say( and not just your mother).
Devour any compliments or testimonials from people who have worked with you in the past. Revel in how others see you and appreciate your work- and look for a theme. Untimately, you want to Find 5 Adjectives that describe you.
As a service provider, people can tell if you are either a giver or a taker. The difference is, buy in from your client is more important than the drive to get them to buy now. To really stand out, everything you do is meant to serve your audience and produce results.
Craft a uniqueness statement by reflecting on the following questions:
Which 3 results do you want to give people through your service?
How will your client change? What result will they recieve?
What is your clients big top of mind problem?
One thing audience struggles with?
Once you are clear on a problem your customer has, craft a statement that incorporates the adjectives that make you unique and helps solve their problems.