Many organizations struggle to understand the Millenial Generation. An inquisitive generation that is familiar with negotiating with teachers and parents, expressing their opinion and bargaining to get their way.
Gen Y has an insatiable appetite for discussion and feedback which is why they love social networking tools. They Divulge information fast and efficiently, keeping what is important to them and disregarding the rest.
With so much competing for their attention how do you cut through the chaos and motivate a Gen Y to sit up and listen? Below are some clues.
To motivate a Gen Y:
- Give them options, solicit their feedback about products, features and benefits, create discussion groups, Facebook pages, twitter updates and opportunities online to generate feedback.
A speaker at an HR Conference spoke about the importance of the Facebook Fanpage for companies to appeal to Generation Y. The guest speaker for the HR Conference suggested that 70% of facebook users are under the age of 35 and check facebook twice daily.
- Design Rewards with Immediate Payoff
- Provide lots of feedback. Gen Y likes you to keep score. This means delivering a lot more feedback than previous generations.
- Have very clear and specific expectations.
- Present information in bite sized chunks.
- Be Flexible. With work schedules, work roles, deadlines
- Finally, my favorite ... teach Gen Y The Spandex Rule, just because you can get into something doesn't mean you should
HR conference delegates agreed this is a very high maintenance generation but your investment in them is worth it.
Struggling with Generation Y? Hire Generational Speaker Jody Urquhart