When I was a speaker for an HR leadership conference, we debated the use of social networks to attract top talent. Some HR professionals are for it, but many are still against. Tools like Facebook, Twitter, and LinkedIn can help you recruit the best candidates for your next job opening.
One of the other speakers for the HR leadership conference recommended reading Chris Ferdinandi's e-book, Culture Convo, so I have reviewed parts of the e-book below.
Chris believes Social Media is really just a collection of tools to help people have conversations online. Through these social media tools we can keep conversations alive which help build, establish and cement our culture. A side benefit is that these conversations are archived and searchable in the future. They show direction, advancement, and communication circles forming. They can be a great recruitment tool to help engage suitable employees by displaying corporate culture.
Chris suggests there is a catch: if your organization doesn't have a good culture, social media won't fix it. Instead, it will just amplify it to the rest of the world. Fix your culture first before broadcasting it for everyone to see.
One of the tips Chris shares that I love is to feature, A Day in the Life segments in a blog and tweets. These could be written by different staff members in various departments to help potential prospects understand the culture first hand from employees.
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How do you use Social Media to Attract and Retain Professionals?