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Should Leadership Support Social Media in the Workplace?

Posted by Jody Urquhart on Fri, Jun 03, 2011 @ 03:29 PM

generational leadership speakerAs a generational speaker I present a seminar called, Follow Me I'm Right Behind You on generational diversity. The topic of discussion always comes around to... Should we support using Social Media at Work and if so, How do we do it?

It seems many organizations Leadership are at odds with Social Media. Here are some examples from recent seminars:

Several companies I have presented to have blocked employees from using facebook and twitter at work.

Some managers use facebook as a hiring tool, asking for introductions on facebook from current employee. They know the greatest source of referrals are their own staff

A companies Leadership finds out about a potential hire by reading their facebook profile and may even check out some of their friends.

One manager only hires someone who has been introduced to him on LinkedIn.

One companies leadership friends their staff on facebook or follows them on twitter and keeps track of what they do outside of work ( they were onto this when they saw one employee who had called in sick was posting updates on twitter. Apparently the weary employee was well enough to go shopping).

Starbucks launched My Starbucks Ideas, that polls staff on major decisions that would impact them. A recent study from MarketTools found that 94% of companies do not use Social Media for Customer feedback anyways.

Generational speaker Cheryl Cran suggests that gen Y believe that email is antiquated and text messaging is the only way to communicate. Yet most leadership still rely on email to communicate with staff members.

Innovative leadership that engage in social networking will profit from employee ideas and connections in the future. They will have a defining competitive edge. 

MORE generational speaker resources to manage younger generations can be found here

Tags: leadership, seminar, generational speaker

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