Can you tell if someone loves their job? Absolutely.
How frequently do you deal with someone who truly loves their job? Rarely.
Why are so many people disengaged and not inspired about their work? Because we let them be. As consumers, employees and leaders we allow and even expect impassionate performance.
Passion is uncommon in organizations today. Yet investing in passion brings some of the biggest business benefits . . . .
Benefits of Passion Inspired Performance
- Enhances employee wellness
- Provides direction and focus
- Creates energy
- Fosters creativity
- Heightens performance
- Builds loyalty
- Attracts employees and customers
- Unites the organization
- Provides a critical edge
- Brings the organization to a higher plane
- Inspires action
Gallup research of 300,000 businesses indicates that 75 to 80 percent of people are achieving much less and feeling far less inspired about their work than they could be.
If all your employees were "fully engaged," Gallup says, your customers would be 70 percent more loyal, your turnover would drop by 70 percent, and your profits would jump 40 percent.
The research also found that consumers who felt fast food restaurant employees did a great job were five to six times more likely to come back to that brand. At banks where employees stood out, the customer was six to 20 times more likely to continue the relationship.
Additionally, passionate employees also tend to engender passionate customers. For example, customers who praised store-level associates were 16 times more likely to be passionate about the organization.
Why passion is not apparent in many organizations:
- Passion exists in many businesses but it is not consistent or compelling.
- People are hired for their abilities not for their passions.
- Passion isn’t communicated or expected.
- Rules and procedures come before passion.
- Organizations begin making decisions based on what makes sense rather than what really matters. They compromise their passion again and again until finally it fades away and is forgotten.
One of the biggest misconception about passion is that passion is a natural, spontaneous inborn but fleeting emotion that you can’t control. Wrong. You can and should design, execute and expect passion. In a group, passion must be shared to be effective so it must be planned, articulated and expected. Employees should be taught how to handle every aspect of business with passion - and they should be taught that it is expected. Passion is a force that merits respect and commands attention and we need to invest in managing it.
You can and should plan and expect passion in an organization. Make passionate performance a part of the job description, even if people don’t love to work- they can fake it!